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Assistant Athletic Director- Marketing & Fan Experience

FLSA Status: Exempt

Months Per Year: 12

Hours Per Week: 37.5

Position Description

The Assistant Athletic Director for Marketing and Fan Experience will play an integral role in developing, coordinating and executing a comprehensive strategic plan for Seattle University Athletics to increase ticket sales, drive attendance and create a memorable and exciting fan experience while fostering innovative and collaborative efforts to engage students, staff, alumni sponsor, donors and prospective fans of Seattle U Athletics.

Works under the general guidance and direction of the Associate AD for Strategic Communications.

Marketing and Promotions
Creates and executes all marketing and promotion efforts for Seattle University’s 20 varsity sports. Prepares marketing plans, works with coaches and other departments to ensure success. Collaborate with communications staff to ensure all digital and print marketing content and collateral, and videoboard and in-game elements are visually and thematically consistent with departmental and university brand standards.

Community and Campus Outreach and Engagement
Community: Work in collaboration with Ticketing and Development to implement community outreach programming that strategically develop support for athletic events. Solicit group ticket sales and fan experience packages.
Campus: Develop and implement initiatives to increase student engagement and attendance at athletic events while working closely with Student Development, Center for Student Involvement, Resident Life and Alumni Association.

Fan Experience
Responsible for fan experience at all designated athletics home events. Create unique in-game fan experiences that add value to patrons in attendance while creating a home-field advantage for student athletes. Plan, direct and execute game production efforts for designated team sports including creation of game scripts, music/band, promotions, video, cheer/dance/mascot, PA announcer, stage managers and on-court presentations. Book national anthem performers, halftime acts and serves as point person for special recognitions. Work as game-day director at designated sports.

Corporate Sponsorship Activation
Ensure activation and fulfillment of sponsorship agreements and develop new marketing strategies to identify new revenue streams and available inventory to sell to sponsors.

Supervision and Budget
Supervises marketing graduate assistants, students and interns (Flight Squad). Manages the department’s Spirit Squad (dance, mascot, band and drumline). Manages the day-to-day marketing budget.


Bachelor’s degree required in marketing, business, sports marketing, sports administration or a related field. Minimum of two (2) years of combined professional experience in marketing, promotions or events.

Excellent communication, organizational and interpersonal skills required. Proficiency with Microsoft Office and Adobe Creative Suite (Photoshop and InDesign). Knowledge of video technology, video editing, Click Effects, Tricaster, Daktronics ShowControl and related videoboard production software preferred.

Strong leader and mentor skills, particularly with college students. Experience working in Division I college athletics department. Must be able to work a flexible schedule; evenings and weekends are required.

Compliance with the rules and regulations of Seattle University, the NCAA, Western Athletic Conference and any other governing body of importance to the University.

All candidates must show a demonstrated commitment to diversity and the university’s mission, vision and values.

All positions at Seattle University require a criminal history background check.

Benefits at a Glance

Consistent with its fundamental Jesuits value, Seattle University offers a wide range of benefits designed to care for the whole person. Choose from three different medical plans, a dental and vision insurance programs. You may also take advantage of 100% tuition remission benefits for the employee and dependents, a subsidized transportation benefit, a wellness program with an onsite fitness facility, and a wide variety of campus events. Enjoy a generous holiday schedule, including a paid Christmas break closure, vacation and paid sick leave, and paid community service leave. For more information explore the Benefits website at:  

Application Instructions

Applicants are also strongly encouraged to attach an electronic cover letter and resume when applying. Persons who need assistance with the recruitment process may contact the Office of Human Resources at: 206-296-5870. Job postings are open until filled, unless otherwise specified. 

Seattle University
901 12th Avenue
Seattle, WA 98122