Assistant Athletic Director- Marketing & Fan Experience
FLSA Status: Exempt
Months Per Year: 12
Hours Per Week: 37.5
The Assistant Athletic Director for Marketing and Fan
Experience will play an integral role in developing, coordinating and executing
a comprehensive strategic plan for Seattle University Athletics to increase
ticket sales, drive attendance and create a memorable and exciting fan
experience while fostering innovative and collaborative efforts to engage
students, staff, alumni sponsor, donors and prospective fans of Seattle U
Works under the general guidance and direction of the Associate
AD for Strategic Communications.
Creates and executes all marketing and promotion efforts for
Seattle University’s 20 varsity sports. Prepares marketing plans, works with coaches
and other departments to ensure success. Collaborate with communications staff
to ensure all digital and print marketing content and collateral, and
videoboard and in-game elements are visually and thematically consistent with
departmental and university brand standards.
and Campus Outreach and Engagement
Community: Work in
collaboration with Ticketing and Development to implement community outreach
programming that strategically develop support for athletic events. Solicit
group ticket sales and fan experience packages.
Develop and implement initiatives to increase student engagement and attendance
at athletic events while working closely with Student Development, Center for
Student Involvement, Resident Life and Alumni Association.
Responsible for fan experience at all designated athletics
home events. Create unique in-game fan experiences that add value to patrons in
attendance while creating a home-field advantage for student athletes. Plan,
direct and execute game production efforts for designated team sports including
creation of game scripts, music/band, promotions, video, cheer/dance/mascot, PA
announcer, stage managers and on-court presentations. Book national anthem
performers, halftime acts and serves as point person for special recognitions. Work
as game-day director at designated sports.
Ensure activation and fulfillment of sponsorship agreements
and develop new marketing strategies to identify new revenue streams and
available inventory to sell to sponsors.
Supervises marketing graduate assistants, students and interns (Flight Squad).
Manages the department’s Spirit Squad (dance, mascot, band and drumline).
Manages the day-to-day marketing budget.
Bachelor’s degree required in marketing, business,
sports marketing, sports administration or a related field. Minimum of two (2)
years of combined professional experience in marketing, promotions or events.
Excellent communication, organizational and
interpersonal skills required. Proficiency with Microsoft Office and Adobe
Creative Suite (Photoshop and InDesign). Knowledge of video technology, video
editing, Click Effects, Tricaster, Daktronics ShowControl and related
videoboard production software preferred.
Strong leader and mentor skills, particularly
with college students. Experience
working in Division I college athletics department. Must be able to work a flexible schedule;
evenings and weekends are required.
the rules and regulations of Seattle University, the NCAA, Western Athletic
Conference and any other governing body of importance to the University.
All candidates must show a demonstrated commitment to diversity and the
university’s mission, vision and values.
All positions at Seattle University require a criminal history background
Benefits at a Glance
Consistent with its fundamental Jesuits value, Seattle University offers a wide range of benefits designed to care for the whole person. Choose from three different medical plans, a dental and vision insurance programs. You may also take advantage of 100% tuition remission benefits for the employee and dependents, a subsidized transportation benefit, a wellness program with an onsite fitness facility, and a wide variety of campus events. Enjoy a generous holiday schedule, including a paid Christmas break closure, vacation and paid sick leave, and paid community service leave. For more information explore the Benefits website at: https://www.seattleu.edu/hr/benefits/
Applicants are also strongly encouraged to attach an electronic cover letter and resume when applying. Persons who need assistance with the recruitment process may contact the Office of Human Resources at: 206-296-5870. Job postings are open until filled, unless otherwise specified.