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Director of Enrollment Research and Analytics

FLSA Status: Exempt

Months Per Year: 12

Hours Per Week: 37.5

Position Description

Seattle University seeks an experienced, strategic, and collaborative leader to serve as its inaugural Director of Enrollment Research and Analytics (Director).

Reporting to the Associate Vice President for Enrollment Management and Dean of Admissions (AVP), the Director of enrollment research and analytics will provide critical analysis of the University's new student enrollment trends and create predictive enrollment models. They will assist leaders across enrollment management in the organization of data to inform strategy and collaborate effectively with other campus offices to mine data and partner on planned and ad hoc reporting.   

The Director will build, support, and sustain a culture of strategic analysis and informed decision-making by analyzing, translating, and communicating data from key operational areas of the university, as well as from external sources. The director provides analytical advice and works in partnership with enrollment management leaders to drive decision-making in support of institutional priorities, focused primarily on undergraduate and graduate new student enrollment, but also supporting retention and other university priorities.
The Director collaborates with internal constituencies to identify, prioritize, plan and execute the research and data analysis required for making complex decisions. This role serves as the primary resource for the development of clear enrollment metrics consistent with established standards for reporting to guide decision-making, including descriptive statistics and predictive analytics.

The Director will be an active listener and strong collaborator, able to hear what constituents are saying and translate that information into research priorities that will support the University's agenda and strategies. The director will be an excellent communicator who is asked to represent enrollment data, as well as being able to explain complex analyses to lay audiences while making a case for strategic decisions. 

An ability to communicate up, down and across the university organizational structure will be a considerable strength. It will also be essential for the director to create an open, transparent, and ongoing dialogue with faculty and administrators that will engender cooperation, trust and confidence. A strong, collaborate relationship with the University’s data and informational infrastructure team will also be of paramount importance.  

Seattle University seeks a collaborative individual with the experience, skill, drive and energy to oversee this important operation. Specific responsibilities include, but are not limited to the following: 

Create a cogent set of reports and analysis of data leading to a durable enrollment infrastructure.
Develop methodology to reliably analyze trends using historical data, market trends and other relevant sources of information to create predictive enrollment and retention models.
Develop models and strategies to identify new markets for potential recruitment and scholarship strategies.
Regularly create ad hoc reports for the Associate Vice President and campus leadership related to recruitment, enrollment and retention activities.
Work with external vendors to triangulate different sources of predictive analytics and present optimal strategic metrics guiding University strategy.
Develop a close partnership with the Office of Institutional Research and the InformSU Reporting Infrastructure team and adhere to reporting and definitional standards and policies devised by the University’s Data Governance Committee.
Perform extensive data mining from numerous sources of information including but not limited to the student information system, Slate, our constituent relationship management (CRM) system, and PowerBI.
Present information regularly to audiences across Academic Affairs and the university on enrollment trends and projections.
Work extensively with units within Enrollment Management to leverage data to inform local decision making on operational issues.
Track key performance indicators and metrics related to new student enrollment and other recruitment and retention initiatives.

Qualifications

The ideal candidate will possess the following professional qualifications and personal characteristics:
 ▪ Master's or doctoral degree in the social sciences, business, education, statistics or a related field.
▪ 3+ years of progressive experience working with data mining and sophisticated modeling of data informed outcomes.
▪ Experience with report development using the PowerBI data visualization and business intelligence platform
▪ Demonstrated knowledge of statistical concepts and programming language of analytical software such as SAS, R, SPSS, Stata or others.
▪ Knowledge of relational databases, specifically SQL.
▪ Demonstrated ability to prepare and present reports based on analysis and to convey technical conclusions to a non-technical audience. 
▪ Demonstrated experience in data visualization and assisting others in understanding how to interpret data.
▪ Exceptional communication skills, including effective writing, public speaking, and persuasive competencies.
▪ Understanding of FERPA and other federal compliance relevant to higher education data usage. 

Preferred Qualifications
▪ Experience in higher education, preferably in working with data from recruitment/admissions and/or other student records with a special emphasis on the student admissions cycle from admissions to enrollment.
▪ Understanding of financial aid and leveraging techniques. 
▪ Knowledge of and experience with SQL-based student information systems, preferably Ellucian Colleague. 

Benefits at a Glance

Consistent with its fundamental Jesuits value, Seattle University offers a wide range of benefits designed to care for the whole person. Choose from three different medical plans, a dental and vision insurance programs. You may also take advantage of 100% tuition remission benefits for the employee and dependents, a subsidized transportation benefit, a wellness program with an onsite fitness facility, and a wide variety of campus events. Enjoy a generous holiday schedule, including a paid Christmas break closure, vacation and paid sick leave, and paid community service leave. For more information explore the Benefits website at: https://www.seattleu.edu/hr/benefits/  

Application Instructions

Applicants are also strongly encouraged to attach an electronic cover letter and resume when applying. Persons who need assistance with the recruitment process may contact the Office of Human Resources at: 206-296-5870. Job postings are open until filled, unless otherwise specified. 

SU
Seattle University
901 12th Avenue
Seattle, WA 98122
206-296-6000