Marketing and Communications Strategist
Months Per Year: 12
Hours Per Week: 20
Seattle University will be one of the most innovative and
progressive Jesuit and Catholic universities in the world, educating with
excellence at the undergraduate, graduate, and professional levels. We embrace
an intersectional framework for defining diversity in its broadest sense,
including differences in gender, gender identity, race, ethnicity, generational
history, culture, socioeconomic class, religion, sexual orientation, national
origin, citizenship status, political perspectives, geographic origin and
physical ability. Seattle University strives to be a welcome, open and safe
campus climate for all who learn, live and work at Seattle University.
Seattle University’s Lemieux Library and McGoldrick Learning Commons have an exciting and dynamic opportunity for a Marketing and Communications Strategist to join our Library team. This role provides essential strategic and operational support for the Lemieux Library’s marketing and communication efforts. The position reports to the Dean, Lemieux Library and McGoldrick Learning Commons.
The Strategist will devise and lead the Library’s centralized communication strategy in support of Seattle University’s, and the library’s own, strategic priorities and mission, providing consultation, brand insights, best practices, and guidance to campus stakeholders. This position will lead an internal Marketing and Communication Team, and will oversee campaigns, projects, and communications across various social media platforms. The strategist will also write copy, design and deploy marketing materials, and work with library departments to help support the visibility of, and engagement with, library policies, resources, programming and initiatives. They will engage with Marketing and Communication campaigns across campus. As a member of the Library’s Equity, Diversity, and Inclusion Task Force, and the Website Committee, the strategist will help communicate our values across digital and physical platforms to our key stakeholders. Emphasis is placed on telling the library’s story, building new audiences, and increasing visibility, impact and awareness of the Lemieux Library.
ESSENTIAL JOB FUNCTIONS WITH PERCENTAGE OF WORK (%) FOR EACH LISTED:
50% - Centralized Communication Strategy and Implementation.
- Leads the Lemieux Library’s centralized communication efforts across networks, platforms, programs, and events.
- Accountable for the overall Lemieux Library communication strategy including detailed rollout schedule and analysis of impact for marketing and communication of all services, resources, and activities.
- Directs the storytelling strategy of the Lemieux Library in a cohesive voice emphasizing core values including a commitment to equity, diversity, inclusion, and anti-racism.
- Directs and provides quality control for print and electronic communication including e-newsletters, annual reports, and student employee recruitment materials. Contributes to the execution of consistent internal communication efforts.
- Serves as lead media contact in collaboration with Dean, Lemieux Library and McGoldrick Learning Commons.
- Evaluates impact of communications efforts through digital metrics and qualitative data.
30% - Management of Social Media and Digital Assets.
- Utilizes a Marketing and Communication Team (MAC Team) made up of Library faculty and staff, to develop all outreach efforts including print materials and online presence through social media and digital assets. Utilizes team meetings, and scopes activities of the team as needed to develop deeper understanding of outreach needs.
- Directs and provides quality control for electronic communication over social media platforms and websites with a cohesive library-wide voice and brand alignment with Seattle University.
10% - Liaison with Campus-wide Stakeholders.
- Collaborates with key stakeholders critical to Lemieux Library success including the Office of Marketing Communications.
10% - Special Projects.
- Updates and facilitates Lemieux Library presentations for New Employee Orientations and other events, as needed.
- Participates in the Library’s Equity, Diversity, and Inclusion Task Force.
- Participates on the Library’s Website Team.
- Supports other projects at the Dean’s discretion.
MARGINAL JOB FUNCTIONS:
Work in support of department or library service priorities, as assigned by supervisor. Perform other duties as assigned.
The holder of this 0.53 FTE (20 hrs/wk) position is expected to work during regular Lemieux Library business hours. To serve a year-round academic community, the library is open some legal or university holidays and staff may be required to work a full or partial shift on such days.
· Bachelor’s degree in a related field.
· Proven skills in marketing and communications strategy and execution.
· Excellent storytelling, writing and editing skills.
· Demonstrated understanding of marketing strategies and principles, social media trends and emerging digital technologies as they connect to academic libraries and higher education, and the ability to evaluate and recommend new solutions to support growth and engagement.
· Photography, video, design competencies and content creation experience.
· Demonstrated commitment to diversity, equity, inclusion and antiracism.
· Excellent project management and organizational skills.
· Ability to manage multiple priorities and meet deadlines.
· Ability to lead and collaborate with internal and external teams and stakeholders as well as creative agencies and vendors.
· Strong leadership and consensus-building skills.
· Willingness to accept and support the mission of Seattle University and its commitment to the vision and values of Jesuit and Catholic higher education.
· All candidates must show a demonstrated commitment to equity, diversity, and inclusion and the University’s mission, vision, and values.
· Advanced degree in a related field.
· Experience working with diverse populations.
· Experience managing projects in a library, academic, or information environment.
· Team leadership or facilitation experience.
Benefits at a Glance
Consistent with its fundamental Jesuits value, Seattle University offers a wide range of benefits designed to care for the whole person. Choose from three different medical plans, a dental and vision insurance programs. Protect your income with life, short & long-term disability coverage, and plan for your future with a 5% employer contribution for retirement benefits. You may also take advantage of 100% tuition remission benefits for the employee and dependents, a subsidized transportation benefit, a wellness program with an onsite fitness facility, and a wide variety of campus events. Enjoy a generous holiday schedule, including a paid Christmas break closure, vacation and paid sick leave, and paid community service leave. For more information explore the Benefits website at: https://www.seattleu.edu/hr/benefits/
Applicants are also strongly encouraged to attach an electronic cover letter and resume when applying. Job postings are open until filled, unless otherwise specified.